Every assignment we bid for starts with one very important question: "Who's your audience?" We don't always get a clear answer the first time we ask, and that's OK. It's part of our job to help clients find the answer. Audience determines everything - who will read your book, who will pick up [and act upon] your white paper or report, or who will return to your website again and again for information. "Who's your audience?" may confirm the exact details of the project you would like us to help you do - or it may provide you a completely different and more productive direction. Since 1998, The Lisa Company has served clients in a variety of fields - editorial, corporate, nonprofit and higher education - with the same philosophy. Audience is everything. We started this business because we wanted to take our skills in new directions and serve organizations we admire. What's the point of starting your own company without that? Let us help you serve your key audiences. Start by taking a look at our work. For our Media Kit, click here. |
